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December 30, 2020October 3, 2021

CH 3c : Data Privacy

I am revitalizing my 2020 article into a video.

Below is my article in 2020:

Before anything, I would like to apologize for the long hiatus in my articles. I lost a very special person in my life and am actually still grieving. Writing became more a struggle when you are sad. But while searching for a video to promote our new product Data Security Consulting (http://agentisconsult.com/new-normal/data-security/), I stumbled into something that even a seasoned techie like me was shocked. I was forced to at least write about this discovery. Initially I thought the data being collected was simply the data you post in your social media account and the indoctrination were simple digital marketing. The Artificial Intelligence was more advanced than I knew.

Psychographics, the first time I learned of the word is the game changer. Mass advertising for me is still tolerable through influencing by bombardment or shotgun approach. But when you can already zoom in to the psychology of an individual and surgically target the matching niche advertising this is already the realization of the Matrix and V for Vendetta level of indoctrination. It is hard to explain my fear, but as a Martial law baby, I have a phobia to dictatorship and government control. Psychographics can lead to brainwashing without my knowing it. If you are a techy and would want to learn more how they do it, please proceed to view the next video and get a nose bleed.

This video was posted in 2016, now I am not so sure if the choices I made are my own or am I already mind controlled. Although I knew Cambridge Analytica operated in the Philippines, I dared to Google, “Cambridge Analytica Philippines” and this is what i got.

At risk to be called crazy or a conspiracy theorist, my advise…Be afraid…Be very afraid…

Joke only! I want to make this article to be an eye-opener of your Data Rights and teach how to protect your Facebook Privacy:

and lastly…Be afraid…Be very afraid…

December 30, 2020October 3, 2021

CH 3d : If You Build It, They Will Come

I am revitalizing my 2020 article into a video.

Below is my article in 2020:

If you belong to Generation X, you may be one who were inspired to start a business because of this movie – Field of Dreams. Sorry Millennial’s you may not be able to relate, but even those who have not seen the movie believes just build your business and customers will line up at your door.

Although the movie was meant by the director to be about family reunions, “If you build it, he will come” and the father-son catch as the finale. The long line of headlights impacted me more, the pun “If you build it, they will come” became a slogan for startups. Unfortunately it is not that easy, business is not simply finding your product and registering your business. Now that I have gained white hair the last scene makes me ask, how did the people learn about the field?

Clients does not just come in droves without doing any marketing activity. It may be through word of mouth but the impact will not be that big in a short period of time. You need to do mass marketing to gain such a big impact. Unless you have baseball ghosts who can whisper to a lot of people, nobody will know about your product and business if you do not take the effort of telling people about your product.

I always mention in my business planning seminars, “If you want your business to succeed, make sure you and your business partners also sell aside from doing what they are tasked to do.”. You as the owners got to sell, sell, sell! You are also the best salesman for your company because you have the passion for your product. But many times I encounter business owners are afraid to sell. Example are tech-business owners that are developers, they are usually introverts and shy. They want to be the next Bill Gates or Steve Jobs by creating the next Windows or Apple. Unknown to them it took a lot of influencing and manipulating not just inspiring people. Even if you have the best product in the world but you cannot convince people that it is the best product in the world, might as well apply for a high paying tech job.

Another way is to look for partners that will help you convince people, the marriage of chaos and order.

December 30, 2020October 3, 2021

CH 4a : The marriage of Chaos and Order.

I am revitalizing my 2020 article into a video.

Below is my article in 2020:

One of the factors for a business to succeed is in its partners. It is important that you choose the right kind of partner. If one partner is a dead weight, they divert the attention of the other partners from making the business grow into dealing with the lagging partner. It is like walking with a ball of chain attached to one on your leg.

But creativity thrives in chaos, the creative person who usually have the messy workspace is the one who churns the eye candies which is attractive to the masses. On the other hand, those who creates the systems and processes creates unattractive products.

Thus adding to the sub-factor under choosing the right partners, is also choosing the right blend of partners, the marriage of chaos and order. As an example, usually tech companies are started by group of techies, developers who focus in coming out with their own Iphone or Windows. It can be the best product in the world but if no one can see its values, no one can sell it to the masses. When the masses cannot see their product then it would not be the best product in the world. The product will just die and be lost from existence.

The MS DOS which Microsoft sold to IBM was developed by a now unknown software company. Although the DOS was developed by another company, it was the product that gave Microsoft its first big break.

December 30, 2020October 3, 2021

CH 4b : Introduction to Digital Marketing

I am revitalizing my 2020 article into a video.

Below is my article in 2020:

If you are still not yet marketing on the web then you are missing on a big chunk of the market. Remember:

“Over 50% of the population is below 30 years old“
“Facebook, YouTube, QQ and WhatsApp has a bigger population than China and India“
“93% of buying decisions are influenced by Social Media”. I would like to highlight on the word “Influenced” and not purchased or bought.

For people to patronize your business they must at least know it exists. People today use Search Engines, such as Google, to decide what to buy or where to go (ex. Restaurants in Quezon City). In the hundreds and thousands of businesses that will come out in that list, people will just look at the top 3 or at most the first page of the search. How do you get yourself on the top of the list? Search Engines rank their listing based on popularity, such as the number of unique visitors to your website. Thus, you need to make your website popular and visited regularly .

There are several activities to promote your website, such as:

The content of your website is what would make people visit it, thus create attractive content. As the video mentioned, “80% of our mobile consumption is video” and remember a gold fish now has a longer attention span than humans.
To Blog is to regularly update your website so people will come back. How often is regular? Well how often do you visit your favorite Social Media? But for a business, you must come out with daily updates or weekly at the most.
Do Social Media Marketing to invite people to visit your website because that is where the traffic is. Do not ask people to visit your FB page, you are just contributing to the popularity of Facebook and not your website.
Use the different Search Engine Optimization activities to make it at the top 3 of a search engine. Visit this site, https://support.google.com/webmasters/answer/7451184?hl=en, to learn from Google itself how you can make your website rank.
And the long proven way of promoting your product, advertise. Compared to the classic tri-media (TV, Radio and Print), the Internet is becoming more popular. One advantage of Digital Advertising to Traditional Advertising is you can target the specific market you want to reach and at the same time accurately monitor your ads.

So what really is Digital Marketing? Digital Marketing is using the World Wide Web to do the classic marketing activities to promote your products and services through a website. Where in the old marketing you use Tri-Media (TV, Radio and Print), in Digital Marketing you are using the World Wide Web.

Is Facebook a Sales or Marketing Tool? Catch my answer next week as I continue my discussion on Digital Marketing.

December 30, 2020October 3, 2021

CH 4c : Sales or Marketing

I am revitalizing my 2020 article into a video.

Below is my article in 2020:

What is the difference between sales and marketing?

My answer will differ if you asked me this question today or 25 years ago. When I was with sales in the 90’s, the marketing effort is limited to generating awareness and interests through advertising, telemarketing, etc.. The prospects (or leads as we called it) are then given to us, the sales team, to Always Be Closing by getting Attention, Interest, Decision and Action.

As mentioned in last weeks video, “93% of buying decisions are influenced by Social Media”. Now, Social Media has widened the scope of Marketing that Sales is left to Decision and Action or based on the figure below Evaluation and Purchase.

Our sales report then was based on this funnel, for example :

Consideration = Number of Leads Visited, ex. KPI = 100 leads visited.
Intent = Number of Proposals Submitted, ex. KPI = 70 proposals submitted.
Evaluation = Number of Proposal in the Top 3 of the client, ex. KPI = 30 proposals shortlisted in the top 3.
Purchase = Number of Sales Closed, ex. KPI = 10 Proposals Closed.

If my batting average of Number of Sales Closed is 10% of Number of Leads Visited then if my Sales Quota can be achieved if I closed 10 clients I need to visit at least 100 leads and so on. As my MBA Sales Professor taught us, the best salesmen in the world are those who are not affected negatively by rejections. To close 10 accounts, you need to be rejected 90 times. If your batting average is 5%, to close 10 proposals you will be rejected 190 times.

To answer my hanging question last week, is Facebook a Sales or Marketing Tool? Based on the funnel, Facebook is a Marketing Tool. If a client decides to purchase, you need to go outside of Facebook to accept the payment. Facebook does not have a payment facility to complete the whole selling cycle. Facebook cannot be used to convince the client to decide and receive payments so Facebook is not a Sales Tool. You need your own eCommerce site or payment process to close the sale.

Sales or Marketing? “If you post it, They will Buy” alone does not work. It is a valuable knowledge especially for online sellers that you also need to “Always Be Closing”, even if you do not like it. Facebook knows this that is why they rate your Facebook Page based on how fast you respond to the Inbox of your FB Page. Notice this description in the About section of your FB page, Typically responds within a ______ thus you need to actively respond to inquiries in your Social Media Sites. Thus you also must not just be sharing and posting, you also must be closing. But how can you go to every group and comments to sell your product when Facebook treats this as an action against FB community standards which could make them block your account?

In the now, majority of the activities is in Digital Marketing. You must be able to bring people who have not heard of your product from Awareness to Evaluation through your Social Media presence. While the sales activities is now left to processing of orders and acceptance of payments. A control freak life me would find this as a disadvantage since my closing of sales is now dependent on how well I plan and implement my digital marketing strategy and not how good I am in selling. You need to have innovative promotions and a well thought of plan just to be noticed. How do you convince them to consider your product solely using Digital Marketing?

Patterned after the Marketing Mix or the 7Ps of Marketing, I will teach you how to do Digital Marketing. Next week we will start with the first P of the marketing mix – Product.

December 30, 2020October 3, 2021